You view the first as you'll be able to a TV whilst the second on your mobile through IGTV, a standalone app on the Instagram platform that allows users to look at and upload hour-long videos.
Instagram's answer to YouTube was designed with mobiles in mind, as practically everybody currently rely on their mobile phones for everything-from buying and bill payments to following friends and celebrities on social sites-so every single video that is played on it's in vertical format.
After all, who doesn't naturally hold their phone upright? Everybody does unless, of course, they're on a platform where videos are designed to seem as if typical TV programs.
Although Kevin Systrom, co-founder and CEO of the popular picture-sharing platform, did not directly hit out at YouTube for the period of the release of IGTV, he remarked:
"The tools we use to look at videos are old and out of date. Think about it. Today we still watch videos formatted for a TV on a vertical screen, which means we either have to rotate our phone awkwardly or watch a tiny version. And that doesn't make a massive number of sense, does it?"
Who would've thought 10 years ago that we'd be treating our cell phones like television sets if not more.
Built on three principles-namely, mobile first, easy and exceptional-the new video platform addresses how folks consume video content currently.
"Everything is made for how you naturally hold your phone. Videos play on full screen and there is not any wasted space and they aren't restricted to an analogous one-minute limit which you're used to on Instagram," said Ashley Yuki, the association's product manager.
Target One Billion Users
It seems that Instagram have the greatest interests of eCommerce businesses at heart with their most up-to-date undertakings.
First, they introduced 'shoppable posts', which allows online sellers to tag their products and direct users to their online store, and now IGTV which can potentially flip one's fans into paying customers and increase their sales.
At least the association is mindful that theirs is a platform leveraged by businesses of assorted interests and markets.
Traditional media may just still be effective in increasing your customer base, but only to a certain extent.
There's no denying the stable influence of videos; teens are watching forty% less TV now than they did five years ago because they're glued to online videos, according to Systrom.
Although YouTube is a more established platform for video content, Instagram said that their new offering focuses on not only what and how folks watch on the Internet currently, but basically how they manipulate their mobile devices.
According to the Facebook-owned association, Interneters are relying less on desktop computers as they could keep up with their favourite social media influencers even whilst on the go.
Systrom said the public has been watching 60% more video over the ultimate year, so video marketing is little query a route value taking to expand your market reach.
What with Instagram hitting 1 billion monthly users, you surely want to feel it as a very valuable detail of your business strategy.
Do you think IGTV is value a try, or you'd rather stick with YouTube?