Mobile Marketing can reach customers by using mobile chiefly by using the following media.
Text text messages/ SMS
Display Static or vigorous images banners
Rich media Combination of text and pictures to provide interactive experiences.
Audio & Video Combination of Audio & Video clips to promote goods and services.
Incentivized media A video or rich media advertising which incentivizes consumer and offers free credits, offers, coupons for staring at ad, video.
With mobiles, advertisers have opportunity to send ads based on customers location, proximity, device, telecom connection, electronic behavior & physical behavior. This info makes mobile advertising a very powerful media and helps advertises to tailor their ad relevant to the customers.
In mobile advertising, the following aspects should be judicious starting any campaign
Setting the objectives
Setting your goals & objectives is beneficial. You should set goals that are Specific, Measurable, Achievable, Relevant, and Time Bound (SMART goals).
Allocate a budget
Set a right budget for your advertising plan. Your media plan may vary depending on your budget.
Decide on media mix plan
Media is a place the place your mobile ads shall be placed. Make sure you choose the right plan.
Based on the media plan, creatives are chosen. It may be rich media, text messages, A/V , interstitial etc. One has to be concise & brief with the artistic.
Set up monitoring
Detailed plan to song & analyze media & ad performance
Optimization is key. One has to choose wisely which media is working which is not. Optimize not only media but also creatives in order to achieve objectives. Allocate extra money in ads which are performing better.
Mobile advertising & Mobile marketing is a growing discipline which has evolved in previous couple of years. From SMS to Push notifications to contextual marketing everything has gained importance. Technology has evolved and so have the customers.
So every marketer thinking of mobile should be open to innovate, experiment, learn and adopt to stay just before the contest.
To know how to create a nice mobile experience: read here: https://www.edupristine.com/blog/mobile-marketing
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