What is Mobile Marketing

What is Mobile Marketing
Due to increased use of mobile phones, smartphones and tablets among customers, mobile devices have given an ever-expanding opportunity to arrive out to our skills customers and prospects.

Mobile Marketing can reach customers by using mobile chiefly by using the following media.

Text text messages/ SMS
Display Static or vigorous images banners
Rich media Combination of text and pictures to provide interactive experiences.
Audio & Video Combination of Audio & Video clips to promote goods and services.
Incentivized media A video or rich media advertising which incentivizes consumer and offers free credits, offers, coupons for staring at ad, video.
With mobiles, advertisers have opportunity to send ads based on customers location, proximity, device, telecom connection, electronic behavior & physical behavior. This info makes mobile advertising a very powerful media and helps advertises to tailor their ad relevant to the customers.
In mobile advertising, the following aspects should be judicious starting any campaign
Setting the objectives
Setting your goals & objectives is beneficial. You should set goals that are Specific, Measurable, Achievable, Relevant, and Time Bound (SMART goals).
Allocate a budget
Set a right budget for your advertising plan. Your media plan may vary depending on your budget.
Decide on media mix plan
Media is a place the place your mobile ads shall be placed. Make sure you choose the right plan.
Design artistic
Based on the media plan, creatives are chosen. It may be rich media, text messages, A/V , interstitial etc. One has to be concise & brief with the artistic.
Set up monitoring
Detailed plan to song & analyze media & ad performance
Optimization plan
Optimization is key. One has to choose wisely which media is working which is not. Optimize not only media but also creatives in order to achieve objectives. Allocate extra money in ads which are performing better.
Mobile advertising & Mobile marketing is a growing discipline which has evolved in previous couple of years. From SMS to Push notifications to contextual marketing everything has gained importance. Technology has evolved and so have the customers.
So every marketer thinking of mobile should be open to innovate, experiment, learn and adopt to stay just before the contest.

To know how to create a nice mobile experience: read here: https://www.edupristine.com/blog/mobile-marketing

Author's Bio: 

EduPristine is a member of Adtalem Global Education (NYSE: ATGE), a worldwide education supplier headquartered in the United States. Adtalem is a 3 billion dollars (20,000 crores) company that has about 9 institutions and businesses with more than 16,000 employees spread all by using 145 locations. Adtalem takes pride in training 142,000 degree-seeking students all over the world.The organization's intent is to empower students to achieve their goals, find success and make inspiring contributions to our worldwide community. EduPristine is one of India's leading training providers in Analytics, Accounting, Finance, Healthcare, and Marketing. Founded in 2008, EduPristine has a strong online platform and network of classrooms all by using India and caters to self-paced learning and online learning, aside from classroom learning

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