This article provides you the first 11 steps to promote an application. They are now not all necessary, you can select the ones that excellent suit your budget and goals … You judge!
1. Start by choosing the name
The name of your mobile app has to be exclusive and simple to pronounce. It should include the highest important keywords of your business and give clues approximately the issue that will solve the user who decides to download it.
Try now not to exceed 12 characters
2. Choose the right kind category of your application
You must choose a category and a subcategory for your application. Although a priori seems simple, there are many apps that do now not identify with any, in this case you should assume approximately the user and ask yourself the following question: What category are my potential prospects? The style of the identical will be decisive in the promotion of the applying. Once launched, the category would be modified in each update. This will help your app move through the ranks to the top apps in no time.
3. Create an amazing icon and screenshots
In the case of suppliers, the first impression is what counts. When it consists of promoting an application, visible design has to be incorporated at the beginning of the progression of the app. And that initial progression of an app is no more (or less) than a launch icon and several screenshots that explain the content.
The icon is what will differentiate your application. It has to be attractive enough to stick out from thousands of similar icons with which you will share the identical showcase: app store. The features that has to be included are different depending on no matter if it's far for iOS or Android.
The highest suitable alternative is to publish a project for design suppliers to make it less complicated to create the excellent icon for your app, as well as in the net design or landing page.
These are some of the objectives that the screenshots of an application must fulfill:
Provoke an exciting and informative feeling approximately the applying.
Explain what the app does If you have to include a screenshot with non-public data to explain something important, try replacing it with one that simulates the circumstance as excellent as possible.
Convincing users to download the applying.
4. Write a title, description and keywords
The alternative of keywords, as happens with content marketing, can figure out the achievement or failure of an app. In fact, the ASO (App Store Optimization) idea is rather important. The application stores will be more and more competitive, and you must make an effort so that your application is at the top of its category. If you would like to decide on the excellent keywords to promote your application, follow these tips: How to decide on the keyword, app marketing.
5. Build a simple and attractive landing page
For the promotion of your application you will need no less than one landing page that explains in the highest clean and concise manner what you can offer to your potential client.
Among the highest really helpful programs to create landing pages are top platforms such as Unbounce and Instapage.
6. Create a web publication and share your content
The content marketing is significant in every business, mainly if its approximately ecommerce or mobile applications. You must write content that interests your potential prospects, put you on their skin and hook them with competent information. When you get started receiving organic views, include a banner of your landing page in the net publication and you will see how your app downloads will raise soon.
A wonderful means to get started promoting a mobile application is to build the net publication one month before launch. You can comment on the process of progression and the advantages of your app. It will also serve to receive the first questions or suggestions from future clients.
A excellent example of a web publication to promote an application is Buffer. They update contents daily of great interest for their audience and are shared in social networks. The only advertising they introduce is a banner to their landing page that remains static on the right side of all their content. The conversion of highest of your readers into prospects is assured.
7. Promote your app on social networks
Nothing you do now not know. Use the top social networks to promote your application daily: Facebook, Twitter, LinkedIn and Google Plus, are essential. Also something as simple as including a link to your application in the carried out profiles you have in social media will make it less complicated to safe the promotion. It is also interesting to create a board on Pinterest with web publication pix, infographics or any other visible content that identifies with your application.
8. App reviews on specialized blogs
This step is the one who will bring you the highest benefits in the long-term, but also the one who requires the highest effort. Appearing in specialized media and blogs is the excellent manner to promote a mobile application. You will also be capable to raise your downloads in an amazing manner if it appears on top pages like Business Insider or Digital Trends.
With just one review from an educated you can turn your application into a achievement. To get started you should touch the sites where you would like to go and send press releases to the media, both online and offline. To be geared up before launching your app, gather every thing you like: pix, press releases, biography of the founders, logos, guest-post, and contacts of bloggers, journalists and advertising suppliers who may be interested.
9. Create a video of your mobile application
It does now not have to be a tutorial or explanatory video. You can create a video that invites mirrored image, this is generally fun, creative, or that simply tells a narrative. The important thing is that the user feels identified and interested by studying more approximately the applying.
10. Offer a promotional price
If your application is paid, it offers a launch promotion for example of $ zero.ninety nine. This shape of price drives prospects to shop.
11. Include paid advertising suppliers in your marketing plan
If the above alternatives are now not enough to promote your mobile application, you can touch top paid advertising suppliers. In Google Adwords you can find the carried out alternatives offered by the search engine to promote your app and generate more downloads. The alternative relies solely on the budget you would like to put money into the promotion:
Use the Display Network or the Search Network.
Use AdMob, Google's mobile advertising network to promote and monetize mobile applications. Other mobile advertising platforms are Inmobi and Millennialmedia.
If you would like to get started promoting your app or design your web or landing page, explain what your project is and your project manager will advise you to find the excellent freelancers. Do it now!
Kenneth Evans is a Content Marketing Strategist for Top App Development Companies, a analysis platform for top app progression suppliers in the world. He has been contributing to a whole lot of blogging platforms and Forums.